04 — Visibility
Featured on &
collaborations
Building AI-native products. Shaping capital markets literacy.
Product leader with P&L ownership across Nordic SaaS —
and a parallel career at the intersection of finance, public advocacy, and investment.
I started as a frontend developer in 2017 and have never stopped moving forward. Today I'm an Executive Product Manager with full P&L responsibility across a $28M product portfolio — leading AI initiatives, driving 63% turnover growth, and shaping product strategy for the largest retail chains across Denmark, Norway, and Sweden.
Parallel to product, I've built a career in personal finance and capital markets. As Chairman of Unge Aktionærer and Board Member of Dansk Aktionærforening, I advocate for retail investors nationally — featured on Nasdaq, TV2, Nordnet, Danske Bank, and more.
I'm selectively taking on consulting engagements and building toward my next venture. If you're working on something ambitious at the intersection of product, AI, or capital — let's talk.
Built AI products from first principles to production — fraud detection, predictive pricing engines, and agentic order management. Actual shipped products, with real revenue attached.
Senior-level product leadership across complex enterprise SaaS. P&L ownership, roadmap prioritization, go-to-market design, and organizational product maturity — with 63% growth to show for it.
Years of advocacy, analysis, and public visibility in the Danish and Nordic investment landscape. I've rated trading platforms, led financial literacy programs, and spoken at stages from Nasdaq to national TV.
Active board-level experience across commercial and non-profit contexts. Available for advisory roles where product expertise, digital strategy, and capital markets knowledge are needed at the same table.
Full ownership of EG's retail product suite — a Nordic vertical SaaS platform for grocery, DIY, and specialty retail across DK, NO, SE. Accountable for product vision, strategy, roadmap, and key metrics. Recognized by Head of PM and CMO as one of EG's most adept product management practitioners. Speaker at EG's annual leadership forum (~200 senior managers) on data-driven product practice.
Product responsible for EG SafetyNet — taking full P&L ownership of the product and driving its commercial and strategic development. Led backlog management, stakeholder alignment, and roadmap execution while deepening expertise in generative AI applied to product development.
Product responsible for EG SafetyNet App as well as strategic UX for the whole EG SafetyNet product. Managed and prioritized the backlog for a 20+ developer team, delivering a 30% increase in roadmap productivity within a year. Reduced rework on delivered items by 63% through rigorous epics, user stories, and acceptance criteria.
Owned task planning and product strategy execution. Managed internal and external stakeholder communication. Acted as Project Manager for software implementations and customer-funded development, increasing CSAT by 15%. Led offshore Scrum team coordination and backlog refinement.
Web and mobile development across .NET, .NET Core, Cordova, and React Native. Defined the UI/UX development framework. Coordinated with offshore teams. Graduated top of class in software development — this is where it all started.
Denmark's leading organization for young investors, part of Dansk Aktionærforening. Since February 2022, I've led strategy, public relations, and commercial partnerships — building the organization into a nationally recognized voice for the next generation of investors.
Denmark's largest shareholder organization, representing retail investors nationally. Board member since November 2024 with specific responsibility for digital strategy and new investor initiatives.